Google’s March 2024 Core Update Policy: 5 Things To Know

Did you notice that your website traffic is gone? Google is deindexing the majority of spam sites that don’t follow guidelines and changes in Google’s algorithm 2024. Google posted this update on March 5th, 2024, to inform its audience of new guidelines. Since the 5th of March, people have been going crazy, posting on social media and asking for solutions. However, the impact of Google’s March 2024 Core update policy is enormous and may harm your business. 

Here are five things you should know to stop Google deindexing your website:

Irrelevant Content or AI-generated Content

Google now focuses on providing its users with authentic and relevant content. The goal is to provide helpful information to users. Under Google’s March 2024 Core update policy, there is a better chance that Low-quality content websites can be deindexed. If you are providing content that is not relevant to the website’s niche, you might lose your website.

Site Reputation Abuse

Website owners publish content on their websites taking help from reputed websites. For example, if a website publishes travel niche content on a healthcare website to obtain ranking advantages, it is called site reputation abuse. Consequently, it is the activity of violating Google’s guidelines, which means your whole website is at risk of getting disindexed. 

Don’t worry. Website owners have time until 5 May to make changes to their websites and review them under Google’s March 2024 Core update policy. The tip is to change your page’s content and keep the URL the same. 

Expired Domain abuse

In some cases, expired domains are purchased and repurposed to boost search rankings for content that is unoriginal or low quality. There is a risk of misleading users into thinking that new content is authentically part of the older site, which is not always the case. Spammers are now targeting expired domains to boost low-quality content’s search ranking.

It is estimated that more than a billion people use Google daily for searching, but there is always room for improvement. The goal is to help people find the relevant information and content related to your domain on your website. 

Advantage to website owners

According to this update, many website owners will get advantages. Their website content will win over sites that use spammy tactics or artificial intelligence to create content. The Google algorithm update prioritizes authenticity and quality and rewards websites that offer users genuine value. 

Thanks to this update, websites producing authentic and valuable content can improve their search engine ranking and visibility. Authenticity provides sustainable growth, fosters trust, and fosters credibility, in comparison to spammy tactics, which may yield short-term gains but pose long-term risks. Thus, websites with high-quality content and best practices are better positioned to compete effectively in search results, driving more organic traffic.

Reducing low-quality, unoriginal results

According to Google’s update policy of 2022, sites were at low levels and low ranking because of irrelevant content. However, history is repeating, as under Google’s March 2024 Core update policy, they are refining the search engines. They are checking whether webpages are unhelpful for their audience or not. 

Google says, “We believe these updates will reduce the amount of low-quality content on Search and send more traffic to helpful and high-quality sites. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%”.

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